Privacy Policy

This Privacy Policy outlines how The Drill Sergeant (“we”, “us”, or “our”) collects, uses, maintains, and discloses information collected from users (“you”) of our website.

Personal Data Collection

We may collect personal identification information from you in various ways, including but not limited to when you:

• Visit our website
• Register on the website
• Place an order
• Subscribe to our newsletter
• Respond to a survey
• Fill out a form
• Interact with other features or services we make available

Types of Information Collected

The types of personal information we may collect include, but are not limited to:

• Name
• Email address
• Phone number
• Any other information provided in any of our contact forms

How We Use Collected Information

We collect and utilise your personal information for the following purposes:

• To respond and communicate with users: The information you provide enables us to respond to inquiries, address requests, and communicate important updates or information relevant to your interaction with our website.
• To enhance user experience: Your information helps us improve customer service by enabling us to effectively respond to inquiries and support needs, improving your overall experience.

Use of Google Analytics

We utilise Google Analytics, a web analytics service provided by Google Inc. (“Google”), to monitor and analyse website traffic and usage. Google Analytics uses cookies, which are small text files placed on your computer, to gather standard internet log information and visitor behaviour data in an anonymous format. The information generated by the cookie about your use of the website (including your IP address) is transmitted to and stored by Google. This data is utilised to assess visitors’ interactions with the website and compile statistical reports on website activity.

Opting Out of Google Analytics

You can opt out of Google Analytics without impacting your ability to visit our website. For more information on how Google Analytics utilises cookies and how you can opt out, please visit Google’s Privacy & Terms page or use the Google Analytics opt-out Browser Add-on.

Google’s Privacy Policy

For further details on how Google collects and processes data, please review Google’s privacy policy at Google Privacy and Terms.

Data Security

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorised access, alteration, disclosure, or destruction of your personal information and data stored on our website.

Sharing Your Personal Information

We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

Your Rights

You have the right to access, correct, or delete your personal information held by us. You also have the right to withdraw your consent to the processing of your personal data at any time.

Changes to This Privacy Policy

The Drill Sergeant has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

The Drill Sergeant

admin@thedrillsergeant.co.uk

Last Updated: May 2026